Thus, if users don’t need a service anymore, they won’t feel sorry for buying a program they won’t use to the fullest. Finally, a monthly subscription can be canceled at any time. Second, $700 equals almost six years of a $10 monthly subscription. Why is the subscription model more beneficial than buying a lifetime license? First of all, $10 a month is affordable for many different demographics, including students. Instead of paying a high up-front cost for a one-time product license, Adobe customers must sign up for a monthly subscription to Adobe Creative Cloud.įor example, the monthly Photography plan that includes access to Photoshop and Lightroom starts at $9.99 a month, while the last version of Photoshop available with a lifetime license started at $700. Once the consumer paid, they were given a key to access a certain version of Photoshop indefinitely.īut if you attempt to buy the latest version of Photoshop on Adobe’s website now, you’ll quickly realize that’s no longer how Adobe offers its industry-leading product to consumers. Years ago, Adobe Photoshop, along with countless other programs, was sold to consumers for a one-time price. If you work with visual creators, you’ve probably seen Photoshop in action. Let’s consider a popular product that in 2012 made the transition from the on-premises software delivery model to the SaaS model - Adobe Photoshop. The difference between SaaS and on-premises software is best illustrated with an example. These applications are hosted in the cloud, which means they don’t need to be physically installed on a user’s computer. Instead, companies market their software as a service (hence the name), typically via a subscription model. With the SaaS approach to software delivery and maintenance, developers don’t sell their programs with a lifetime license or wait until next year’s version to release feature updates. SaaS, or software as a service, is an alternative business model to traditional software licensing.
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